CLAB nurtures design leaders by integrating management and design strategies to create sustainable solutions that drive business innovation for the future.
Our Research Areas
Design Management • Trend Research • Leadership Coaching • Creative IP Solutions • Curriculum for Entrepreneurs
CLAB pursues the synergy of both management and design perspectives, aiming to establish market-ready intellectual property (IP) unique to each client or company. By focusing on the unique background of every brand, our approach ensures that your IP is not only innovative but also tailored to the specific needs and identity of the business.
Our distinctive entrepreneurial design process offers sustainable solutions that consider future business scalability and is built upon the latest trend research. We distill a brand's and company's value into a story that remains constant amidst rapidly changing trends. This method guarantees our clients are equipped with current and forward-thinking strategies, ensuring long-term success and industry leadership.
At CLAB, we nurture talent with marketable knowledge and leadership skills, preparing members to become professional design managers across various fields. Our program cultivates visionary leaders equipped to lead innovative projects and teams.
We emphasize coaching and mentoring through open communication, creating an environment where members thrive. By providing opportunities to lead projects in both classroom and professional settings, we ensure they are well-prepared for the global market.
By fostering continuous learning and leadership development, CLAB empowers members to drive organizational change and make meaningful contributions to their industries.
At CLAB, our members approach projects with an "owner" mindset to transcend short-term solutions. This perspective fosters genuine enjoyment, a passion for design, and the development of long-term solutions.
Our design process begins by uncovering a company or project's distinctive value. Grounded in IDAS's curriculum and supported by academic research, trend analysis, and market research, our methodology ensures we deliver the right solutions for current challenges and sustainable strategies that guide the company or project's future.
The design journey with CLAB is like an exhilarating adventure: our process emphasizes embracing new challenges, taking risks, and always striving for outstanding results.
-Charles Kingsleigh
International Design School for Advanced Studies, Hongik University, Seoul, South Korea
