<Projects>
SFWxMFW
<Summary>
The city of Seoul announced that five domestic fashion designer brands representing Seoul Fashion Week successfully hosted exhibitions and a K-fashion conference at Milan Fashion Week, held from September 17 to 22, 2024. Milan Fashion Week is one of the world’s four major fashion weeks, alongside Paris, New York, and London, featuring over 150 participants, ranging from luxury brands like Prada, Gucci, and Versace to emerging designer brands.
In February 2024, Seoul signed a business agreement with the Italian National Fashion Institute (CNMI) to promote Korean fashion brands globally. Following a joint selection process, five brands—Bonbom (Cho Bonbom), INK (Lee Hyemi), July Column (Park Soyoung), Mua Mua (Park Hyun), and USER (Lee Mooyoul)—were chosen to participate.
During Milan Fashion Week, these brands operated the "Seoul Fashion Week Showroom," holding business meetings with local buyers and fashion professionals to establish a foothold in global markets. Additionally, the K-fashion conference highlighted the strengths and trends of Korean fashion, fostering exchanges with the local fashion industry.
Seoul City views this participation as a key step toward increasing global recognition of Korean fashion and building networks for future market expansion.
<Original>
http://www.antnews.org/news/306037
International Design School for Advanced Studies, Hongik University, Seoul, South Korea
<Projects>
SFWxMFW
<Summary>
The city of Seoul announced that five domestic fashion designer brands representing Seoul Fashion Week successfully hosted exhibitions and a K-fashion conference at Milan Fashion Week, held from September 17 to 22, 2024. Milan Fashion Week is one of the world’s four major fashion weeks, alongside Paris, New York, and London, featuring over 150 participants, ranging from luxury brands like Prada, Gucci, and Versace to emerging designer brands.
In February 2024, Seoul signed a business agreement with the Italian National Fashion Institute (CNMI) to promote Korean fashion brands globally. Following a joint selection process, five brands—Bonbom (Cho Bonbom), INK (Lee Hyemi), July Column (Park Soyoung), Mua Mua (Park Hyun), and USER (Lee Mooyoul)—were chosen to participate.
During Milan Fashion Week, these brands operated the "Seoul Fashion Week Showroom," holding business meetings with local buyers and fashion professionals to establish a foothold in global markets. Additionally, the K-fashion conference highlighted the strengths and trends of Korean fashion, fostering exchanges with the local fashion industry.
Seoul City views this participation as a key step toward increasing global recognition of Korean fashion and building networks for future market expansion.
<Original>
http://www.antnews.org/news/306037