Intro & Philosophy

This comprehensive 15-week course is designed to stimulate and activate the entrepreneurial spirit within individuals who wants to design and take a new business concept to market. Course participants will develop their entrepreneurial strategy and comprehensive business plan working in groups with instructor supervision. This approach allows the class to pool their creative energy for the benefit of each individual entrepreneur.


Goals

Students are expected to complete a comprehensive plan for their chosen enterprise (existing, proposed, or hypothetical) during the semester. In addition to the written project, each student must make a business plan presentation to the instructor and the class.


Intro

You have a great idea. Now how do you turn that into a real, tangible product that your customers can buy? This course will take you through the entire product development process, so you can turn your vision into reality.


Philosophy

The Creative Product Development for Entrepreneurship One course is a hands-on studio course taking products from idea to prototype with philosophy and market research as a basis and finishing and presentation as an output. 

This course always starts with the topic ”What is Design” and invites the students to interpret and discuss the philosophical and anthropological questions and aspects of Design as an incentive to innovation driver.


Goals

Every class includes presentation and discussion, harnessing the brainpower of the entire group to discuss the individual projects and developments. Throughout the course there is a strong focus on current events and a conscious relationship to the surrounding world and the market we are operating in.


Students should through this course learn to conceptualize and develop products ready to make an impact on the market delivering both a physical model and a product brochure focused on storytelling and identity.


Intro

Recent global events have reshaped the way businesses operate on an international level, making decisions to expand into international markets more complex. Global companies must adopt modern strategic approaches to navigate the redefined business environment, using the right levers to grow their market share through the paradox of globalization and anti-globalization.
This course equips participants to analyze the contemporary forces of globalization and identify winning business strategies that transcend borders. You will learn to lead a global business and build a competitive advantage, not only through international expansion but also by applying proven open innovation and knowledge-sharing methods.


Rethinking Global Strategy

  1. Examine the core strategic considerations of global business strategy.
  2. Explore the complex forces that shape the global business landscape and their impact on decision-making and international strategy.
  3. Consider the unique aspects of various global markets and how to leverage them to facilitate business expansion.
  4. Identify organizational transformation strategies to realize the potential of global open innovation.
  5. Analyze key characteristics, motivations, and strategies in fostering global innovations, knowledge sharing and worldwide partnerships.


Students will learn

  1. Learn from a cutting-edge curriculum, expert designed by professor with unparalleled expertise in global strategic management, business, and innovation.
  2. Access the professor’s proprietary framework for addressing the key considerations of globalization, along with insights from his latest book and best practices for succeeding at global strategies.
  3. Establish a solid foundation to make informed business expansion decisions in a redefined global environment.
  4. Embrace global open innovation and knowledge sharing as critical drivers of business advantage.
  5. Deepen your understanding of the unique capabilities, mindsets and challenges faced by multinational corporations from emerging markets, compared to those from developed countries.
  6. Navigate the latest market disruptors and their impact on global business and expansion across various industries.

Intro
Ideation is the systematic process of generating design ideas developing idea variations, and identifying good ideas that point to promising design directions. Ideation lies at the center of the design process where participants from all groups invested in design and development connect data from research to opportunities for innovation.

This course introduces foundational skills on how to research conduct, analyze, evaluate, and apply concepts in the form of brainstorming sessions, collaborative whiteboard sketching and diagramming, idea sorting, concept mapping, scenario development, personae development co-design and participatory design, and design concept definition. This is graduate level studio course.


Goals

In this class, students will define and understand how design research and methodology apply to all aspects of system design and development. This class will forecast / analyze trends and will apply to actual design and development action.


Intro

Design in Business teaches students to learn and apply entrepreneurship by designing a new concept business to go to market. Through this class, students create their own business strategy and comprehensive business plan, working in groups under the guidance of a professor.


Goals

Students are expected to complete a comprehensive plan for their chosen enterprise (existing, proposed, or hypothetical) during the semester. In addition to the written project, each student must make a business plan presentation to the instructor and the class. The business plan should display the student’s mastery of the following, as developed in the course: Concise and effective presentation of your business plan. Both in written form and orally.

Over the course of the semester, students will complete a comprehensive business plan for a specific company (which can be real, proposed, or hypothetical) and culminate the project by presenting it. The presentation is submitted in both oral and written 5 form. Within this process, students learn to unleash their creative energy and develop an overall business plan that can survive market competition.


Intro

Design practice teaches students to learn and apply entrepreneurship by designing a new concept business to go to market. Through this class, students create their own business strategy and comprehensive business plan, working in groups under the guidance of a professor.

Over the course of the semester, students will complete a comprehensive business plan for a specific company (which can be real, proposed, or hypothetical) and culminate the project by presenting it. The presentation should be submitted in both oral and written presentation form ( PDF/PPT). Within this process, students learn to unleash their creative energy and develop an overall business plan that can survive market competition.


Goals

Students are expected to complete a comprehensive plan for their chosen enterprise (existing, proposed, or hypothetical) during semester. In addition to the written project, each student must make a business plan presentation to the instructor and the class. The business plan should display the student’s mastery of the following, as developed in the course: Concise and effective presentation of your business plan.


Intro

In the DStart up Master Class 2, held following the Global Design Seminar in the Previous semester, prominent design leaders from Korea are invited to participate. They discuss how locally successful companies use design as a strategic core element in their corporate management.


All classes will be held in person offline class. There will be Lecture series, Workshops and also Oral Presentation involved in each session.  Q&A and Discussion sessions, providing insights into the integration of design into business strategies.


Goals

In the DStart up Master Class 2, there will be 6 weeks of weekly lectures and discussions regarding defining future of Entrepreneurship and Leadership in Design.  We will also define New Roles of the Design Leadership in 2025. 


We will also spend 6 weeks participating different point of views of Design Management & Leadership in Future from Current Design Leaders of Korea.


Intro

The sustainability of a DEIA in Design is very necessary for today’s world.

Designers should step up and do the job, and secondary benefits include value systems, actionable experiences, and understanding. Anticipating company-wide, lasting, adaptable change is a positive, vision-forward method to keeping DEIA initiatives at the forefront.


Goals

By understanding diversity, equity, inclusion, and accessibility, Design management Academia is better positioned to become an industry leader.

Diversity, equity, and inclusion (DEI) initiatives are essential to fostering a positive work culture. Through exposure to diverse perspectives, you can improve employee morale, promote business ethics, and drive creative problem-solving and innovation.


Intro

Students who have taken DEIA in Design 1 can only take DEIA in Design 2.

If DEIA in Design 1 was theory-based case study applied to real design management life, DEIA in Design 2 is applied to students’ work and lives.

The sustainability of a DEIA in Design is very necessary for today’s world.


Designers should step up and do the job, and secondary benefits include value systems, actionable experiences, and understanding. Anticipating company-wide, lasting, adaptable change is a positive, vision-forward method to keeping DEIA initiatives at the forefront.


Goals

By understanding diversity, equity, inclusion, and accessibility, Design management Academia is better positioned to become an industry leader.

Diversity, equity, and inclusion (DEI) initiatives are essential to fostering a positive work culture. Through exposure to diverse perspectives, you can improve employee morale, promote business ethics, and drive creative problem-solving and innovation.


Intro

This course explores how to apply human physical, cognitive, emotional, and scientific knowledge to design systems that interact with humans to suit human characteristics, abilities, limitations, and needs.


Goals

In this class, Students will define and understand how design research and methodology apply to all aspect of system design and development. Students will explores how to apply human physical, cognitive, emotional, and scientific knowledge to design systems that interact with humans to suit human characteristics, abilities, limitations, and needs. This class will forcast, analyze trends and will apply to actual design and development in action.


Intro & Philosophy

The course is aimed at design and creative industry entrepreneurs and will allow you to apply your creative and analytical skills to a wide variety of business and social contexts, from small, local businesses to multinational corporations and social enterprises. In this hands on, activity based course you will learn and practice cutting edge methods of entrepreneurship.


Your project will start by learning to identify the problems and opportunities that are constantly surround us. These can form a foundation of new business ideas. You then use design thinking


methods to develop a deep understanding of the problem , and to brain storm and prototype creative solutions. Based on your findings, your will refine you ideas until your customers are beaming with delight.


Overall, this course will not only introduces you to the methods and terminology of modern entrepreneurship, but help you to build skills that will serve you lifelong design skills, such as public speaking, problem solving, networking and grit.


Goals

The purpose of this Entrepreneurship & Design Management class is to empower students to develop their creative and entrepreneurial capacities, understand how to apply these skills to various problems, and ultimately create both a commercial “product” and a social problem solution.


Philosophy

This course is to develop business contents through their own design methodology for product / service development demanded by this era through trend and market research. Students study for 15 weeks to market their design work via realistic business plans through design research skills. In this class, we aim to open funds online as the outcome of the semester.


This comprehensive 15-week course is designed to stimulate and activate the entrepreneurial spirit within individuals who want to design and take a new business concept to market. Students will develop their entrepreneurial strategy and comprehensive business plan working in groups with instructor supervision.


Goals

This approach allows the class to pool their creative energy for the benet of each individual entrepreneur. Those interested in a new or growing business must possess a comprehensive business plan if they hope to compete effectively in the marketplace. Students are expected to complete a comprehensive plan for their chosen enterprise (existing, proposed, or hypothetical) during semester. In addition to the written project, each student must make a business plan presentation to the Instructor and the class.


Intro

Global design leaders talk about how successful companies around the world use design as a strategic key element in corporate management and discuss the importance, role, and future of design on-line.


In 2024 Spring for 15 weeks, we will invite 13 Global design leaders to talk about how successful companies around the world use design as a strategic key element in corporate management and one person companies and discuss the importance, role, and future of design management via on-line class lecture.


Goals

During one semester, Students will study global trends, the roles of global designers, and what global design and business are through world class design leaders.


Intro & Philosophy

Weaving together the theory-versus-practice approach to design management. Through this course, students will define and understand how design research and methodology apply to all aspects of life style.


Goals

In this class, students will define and understand how design research and methodology apply to all aspects of life style. Beginning with the history of design and ending with how design affects brand image, this class will provide an overall picture of how to create value and foster collaboration in your organization through all stages of the design process.


Intro

New Concept development studio aims to develop internationally-minded people whose enhanced understanding of design and the coexistence world can facilitate our shared guardianship of the planet and create a better world through design management. It focuses on analysis, design development, synthesis and evaluation. The creative tension between theory and practice is what characterizes each small project.


Goals

Inquiry and problem-solving are at the heart of the subject. New concept development requires the use of the design cycle as a tool, which provides the methodology used to structure the inquiry and analysis of problems, the development of feasible solutions, and the testing and evaluation of the solution.


Intro

A strong portfolio opens doors, a weak portfolio closes them. Your Portfolio is often the only thing a person sees before deciding whether or not to contact you, and in many cases you may not be present to explain it. There are Fundamental qualities that all outstanding portfolio shares and a variety of principles and techniques that can help take your portfolio from average to excellent. If at all possible, your portfolio should be appropriate to the situation and reviewer, and all portfolios should show creativity, skills, range, thought and ambition. It is the overall combination of these, plus “special something”, that makes one designer stand above the others.


Goals

Purpose of this course is to prepare a “world class portfolio” that will work for global companies. Through class presentations and exercise


Intro

Culture is a way of thinking and living whereby one picks up a set of attitudes, values, norms, and beliefs that are taught and reinforced by other members in the group. This set of basic assumptions and solutions to the problems of the world is a shared system that is passed on from generation to generation to ensure survival. A culture consists of unwritten and written principles and laws that guide how an individual interacts with the outside world. Members of a culture can be identified by the fact that they share some similarity. They may be united by religion, by geography, by race, or ethnicity.


Our cultural understanding of the world and everything in it ultimately affects our style of communication as we start picking up ways of one’s culture at around the same time we start learning to communicate. Culture influences the words we speak and our behavior.


In today's globalized business environment, effectively communicating across cultures is not just an asset but a necessity. Multicultural teams are now commonplace, bringing together diverse perspectives that can lead to innovative solutions and growth. However, this amalgamation of different cultures also presents unique challenges, from misunderstandings rooted in cultural nuances to differing approaches to hierarchy and decision-making.

Effective cross-cultural communication fosters an environment where every team member feels valued and understood. The ideal dynamic involves a seamless exchange of ideas, where diversity is leveraged as a strength rather than a hurdle, enabling teams to collaborate efficiently and harmoniously toward their common goals.


Goals

The purpose of the Cross-Cultural Conversation and writing each individual’s thesis work, students will learn and connect to develop cultural understanding in today's global and local community by different cultures through conversations.


International Design School for Advanced Studies, Hongik University, Seoul, South Korea


Copyright ⓒ 2024 CLAB All Right Reserved.

International Design School for Advanced Studies

Hongik University, Seoul, South Korea


Copyright ⓒ 2024 CLAB All Right Reserved.